Enrollment funnel

Where it shows up

Enrollment funnel in practice

An enrollment funnel shows up as the status between a first enquiry and a seat in a fee-paying batch: enquiry, demo class booked, demo class attended, offer accepted, mandate authorised if the academy uses one, and first payment received. Which stage counts as enrolled is the academy's choice. We use first payment received as a measurement convention, because an accepted offer or an authorised mandate can still fail before any money arrives, and a family may pay another way. Owners use the term to diagnose why enquiries do not turn into students, and to compare tools that carry a lead through each stage with a spreadsheet column. It is distinct from a demo class, which is a single stage inside the funnel, and from retention rate, which measures what happens after enrolment. Batch capacity and coach load sit downstream of the funnel, since a filled seat only becomes a scheduling constraint once enrolment completes. For measuring each stage and finding where families stop, read the linked guide below.